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Marketing Multiplier and Marketing Strategy Simplified Dynamic Decision Rules

Marketing Multiplier and Marketing Strategy Simplified Dynamic Decision Rules

Hardcover

MarketingGeneral World History

ISBN10: 1020791373
ISBN13: 9781020791376
Publisher: Legare Street Pr
Published: Jul 18 2023
Pages: 48
Weight: 0.55
Height: 0.25 Width: 6.14 Depth: 9.21
Language: English

In this book, marketing expert Hermann Simon presents a groundbreaking system for determining optimal marketing strategies in dynamic market environments. Drawing on extensive case studies and research, Simon provides practical advice for using the marketing multiplier to maximize returns on marketing investments.

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General World History