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Marketing Strategy for Authors
Paperback
MarketingBusiness of WritingGeneral Reference
ISBN13: 9781989994481
Publisher: Into The Void
Published: Jan 27 2021
Pages: 136
Weight: 0.34
Height: 0.32 Width: 5.00 Depth: 8.00
Language: English
Marketing Strategy for Authors is designed to illuminate the process of developing a marketing strategy as an author in the 21st century. It provides a high level, strategic overview of the components of a comprehensive marketing plan that is flexible, focused and uniquely tailored to an author's writing career.
Organized into a simple and easy-to-understand format, it covers the 4 Ps of Marketing while providing helpful examples and relevant practical applications of marketing theorems. Whether you're a new author or an established indie author, the book offers insight into the theoretical underpinnings of a winning marketing strategy.
Tao Wong is a bestselling independent author of the science fiction and fantasy series the System Apocalypse and A Thousand Li. He has a MSc in Marketing from the University of Manchester and over two decades of marketing experience as a marketing manager and an independent business owner.
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