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The Marketisation of Higher Education: Concepts, Cases, and Criticisms
Hardcover
Series: Marketing and Communication in Higher Education
Business GeneralGeneral Education
ISBN13: 9783030674403
Publisher: Palgrave Macmillan
Published: May 4 2021
Pages: 466
Weight: 1.59
Height: 1.06 Width: 5.83 Depth: 8.27
Language: English
This edited volume explores the nature, scope, and consequences of the marketisation of higher education. Chapters identify different practices which reflect the marketisation of higher education, and offer various perspectives on the policies and procedures which stimulate and regulate it. The volume takes a holistic approach, following the notion that the marketisation of higher education both drives and is driven by the universities which form the higher education market.
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