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Marketplace Lifestyles in an Age of Social Media: Theory and Methods
Hardcover
Investing & FinanceMarketingGeneral Psychology
ISBN13: 9781138164550
Publisher: Routledge
Published: Apr 20 2017
Pages: 328
Weight: 1.34
Height: 0.75 Width: 6.00 Depth: 9.00
Language: English
This book examines the concept of lifestyle from an integrated, applied psychological perspective. It demonstrates how recent developments in social media reflect the importance of lifestyle research in marketing, making it the best resource for scholars, students, and marketing experts.
1 different editions
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Marketplace Lifestyles in an Age of Social Media: Theory and Methods
Valette-Florence, Pierre
Kahle, Lynn R.
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