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Maverick Marketer: Time to Get Creative
Paperback
Aviation & NauticalBusiness GeneralBoating
Publisher: Vertel Pub
Published: Apr 18 2023
Pages: 418
Weight: 1.23
Height: 0.85 Width: 6.00 Depth: 9.00
Language: English
In Maverick Marketer, Johnstone considers the course of his life, from taking the helm of a sailboat in a race at age 2, through college days at Princeton, to creating the leading performance brand in sailing, then doing same with powerboats. Regaling readers with sailing stories and how award-winning boats were created, Johnstone seeks to ignite a creative spark in others, urging them to follow their passion and chart their own course to victory. Part memoir, part love story, part marketing case study, Maverick Marketer is an entrepreneurial success story brimming with lessons on innovation, business development, and problem-solving. Rebecca White, award-winning Professor of Entrepreneurship at the University of Tampa, said, I'd recommend Bob Johnstone's book for every college student today.
Maverick Marketer is available for purchase on Amazon.com.
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