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Media and Convergence Management

Media and Convergence Management

Hardcover

Business GeneralGeneral ReferenceGeneral Sociology

ISBN10: 3642361625
ISBN13: 9783642361623
Publisher: Springer Nature
Published: Jun 5 2013
Pages: 376
Weight: 1.63
Height: 0.94 Width: 6.14 Depth: 9.21
Language: English
Introduction.- Part I: Convergence and Strategic Management.- Part II: Convergence and Advertising and Marketing.- Part III: Convergence and Consumer Behavior.- Part IV: Convergence and Technology.- Part V: Convergence and Journalism.- Part VI: Future Outlook.

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