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612-822-4611
Media Burn: Ant Farm and the Making of an Image

Media Burn: Ant Farm and the Making of an Image

Paperback

Performance Art

Publisher Price: $35.00

ISBN10: 1941753353
ISBN13: 9781941753354
Publisher: Inventory Pr
Published: Nov 24 2020
Pages: 128
Weight: 1.45
Height: 0.30 Width: 9.00 Depth: 11.90
Language: English

A detailed account of Ant Farm's 1975 Media Burn performance, a legendary act of consumerist critique

This book examines the complex set of cultural references and art-making strategies informing Ant Farm's seminal 1975 performance Media Burn in which a customized Cadillac, dubbed the Phantom Dream Car, was driven through a wall of burning television sets.

Originally conceived as a conceptual architectural practice, Ant Farm evolved into a full-service art collaborative, culminating in such notable works as House of the Century (1971-73), Cadillac Ranch (1974) and The Eternal Frame (1975).

In Media Burn the artists flourished in a rich tumult of ideas that engaged contemporary media theory, an oddly complicated aesthetic spectacle, textual appropriation and an all-encompassing branding effort.

Written by Steve Seid (Berkeley Art Museum/Pacific Film Archive), and drawing upon a rich visual documentation, this book delves into the little-known critical backstory to this influential performance (and video work) involving a massive effort to mount a subversive critique of media hegemony while continually re-imagining the crux of the performance itself.

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Performance Art