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Media in China: Consumption, Content and Crisis

Media in China: Consumption, Content and Crisis

Hardcover

General ReferenceChinese HistoryGeneral Political Science

ISBN10: 0700716149
ISBN13: 9780700716142
Publisher: Routledge Curzan
Published: Apr 25 2002
Pages: 256
Weight: 1.14
Height: 0.77 Width: 6.14 Depth: 9.70
Language: English

Multinational media companies increasingly look to China as a highly important market for the future, but with what degree of confidence should they do so? Media in China is about a new kind of revolution in China - a revolution in which rapidly commercializing media industries confront slow-changing power relations between political, social and economic spheres. This interdisciplinary collection draws on the expertise of industry professionals, academic experts and cultural critics. It offers a variety of perspectives on audio-visual industries in the world's largest media market. In particular, the contributors examine television, film, music, commercial and political advertising, and new media such as the internet and multimedia. These essays explore evolving audience demographies, new patterns of media reception in regional centres, and the gradual internationalization of media content and foreign investment in China's broadcasting industries.

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