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Political Marketing and the 2015 UK General Election
Hardcover
Series: Palgrave Studies in Political Marketing and Management
PhilosophyGeneral Political Science
ISBN13: 9781137584397
Publisher: Palgrave MacMillan
Published: May 23 2016
Pages: 151
Weight: 0.64
Height: 0.55 Width: 6.11 Depth: 8.48
Language: English
List of Figures and Tables-. List of Contributors-. 1. Introduction; Darren G. Lilleker & Mark Pack-. 2. Election Strategies, Campaign Themes and Target Voters; Andrew Mullen-. 3. Manifestos As an Extended Branding Campaign; Andrew White-. 4. Party Branding: A Case Study of Online Political Posters; Vincent Campbell and Benjamin Lee-. 5. Political Party Advertising and Marketing Strategies in the 2015 UK Election; Janine Dermody-. 6. Strategic Media Management; Darren G. Lilleker-. 7. Digital Political Marketing; Anthony Ridge-Newman and Mary Mitchell-. 8. The Battle for Brighton: The View From Cyberspace; Ivor Gaber and Coral James O'Connor-. 9. Lessons for Political Marketing From 2015; Mark Pack-. Bibliography-. Index.
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