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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Mobile Persuasion Design: Changing Behaviour by Combining Persuasion Design with Information Design

Mobile Persuasion Design: Changing Behaviour by Combining Persuasion Design with Information Design

Marcus, Aaron

Paperback

Series: Human-Computer Interaction

General ReferenceEnvironmental StudiesGeneral Education

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ISBN10: 1447169875
ISBN13: 9781447169871
Publisher: Springer Nature
Published: Feb 21 2018
Pages: 659
Language: English

Mobile Persuasion Design presents five conceptual design projects (or 'Machines') for new mobile applications (smartphone or tablet with Web portals) that combine theories of persuasion and information design to change people's behavior.

The Green Machine persuades home consumers to save energy. The Health Machine persuades people to change nutrition and exercise habits, so as to avoid obesity/diabetes. The Money Machine persuades baby boomers to improve wealth management and to spend and save appropriately. The Story Machine persuades family members to share more inter-generational stories among families that are geographically distributed and asynchronous, sometimes across multiple countries and cultures. The Innovation Machine persuades entrepreneurs to practice good design-thinking and adopt innovation practices.

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