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النشاط الإعلامي والاتصا&
Paperback
Religion General General Political Science
ISBN13: 9789948846840
Publisher: Trends Research and Advisory
Published: Apr 17 2022
Pages: 236
Weight: 0.63
Height: 0.50 Width: 5.83 Depth: 8.27
Language: Arabic
- أولت جماعة الإخوان المسلمين أهمية كبيرة للإعلام منذ نشأتها عام 1928؛ وقد جعلته إحدى أهم الركائز التي تقوم عليها بنيتها التنظيمية والدعوية. وتتمثل وظائفه في مجموعة من الأهداف التي تسعى الجماعة لتحقيقها والتي تتمحور حول نشـر فكر الجماعة، والدعوة إلى أستاذية العالم والترويج لفكرة إحياء الخلافة الإسلامية، والدعوة لتطبيق الشـريعة الإسلامية.نجحت الجماعة في تطوير ممارستها الإعلامية حتى تكون في مستوى التجاوب مع متطلباتها في الانتشار الجماهيري وخوض المعارك السـياسـية، وقد أدركت مدى أهمية ازدواجية الخطاب والمناورة في صقل العبارة والتوظيف البراغماتي للأحداث المأساوية من تاريخ الأمة وملاحم قياداتها التاريخية منذ البعثة المحمدية في إقرار منظومة مفاهيمية منسجمة مع المرجعية الأيديولوجية لتنظيمها السـياسـي ومطامحه.راعت الجماعة المرحلية في أدائها الإعلامي، فكان تنقلها من مرحلة الدعوة إلى السـياسة ومن مرحلة المعارضة إلى الحكم ينعكس على مستوى خطابها الإعلامي، غير أنه ظل يتمحور حول أطروحتين مركزيتين تختزلان الرؤية الأيديولوجية للجماعة لكل من الدين والدولة؛ تتمثل الأولى في سمو الدعوة وقدسـية &
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