Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
All-American Ads of the 60s

All-American Ads of the 60s

Heller, Steven
Heimann, Jim

Hardcover

General ArtGeneral DesignGraphic Design

Currently unavailable to order

ISBN10: 3836588595
ISBN13: 9783836588591
Publisher: Taschen
Published: Jun 20 2022
Pages: 640
Weight: 4.74
Height: 1.60 Width: 7.80 Depth: 10.20
Language: Multiple Languages

With the consumerist euphoria of the fifties still going strong and the race to the moon at its height, the mood of advertising in the sixties was cheerful, optimistic, and at times, revolutionary. The decade's ads touted perceived progress--such as tang and instant omelets - just add water--while striving to reinforce good old American values.

Stars like Sean Connery, Woody Allen, Salvador Dalí, and Sammy Davis Jr. endorsed everything from bourbon to handmade suits in an attempt by Madison Avenue to urge Americans to open their wallets and participate in one giant consumer binge. Social change at the end of the era brought psychedelic swirls and liberated women and minorities to a newly conscious public. Keep an eye out for some of the more surprising and controversial ads--such as Tupperware billing its storage container as a wifesaver.

From forgotten cars, to cigarettes to food and much more, this colorful collection of print ads explores the wide, wonderful world of 60s Americana.

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