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Music Rights Without Fights (Us Edition): The Smart Marketer's Guide to Buying Music for Brand Campaigns
Paperback
ISBN13: 9781781334553
Publisher: Rethink Press
Published: Mar 4 2020
Pages: 272
Weight: 0.96
Height: 0.57 Width: 8.00 Depth: 8.00
Language: English
Everyone loves music, so marketers want great tracks for their campaigns. Buying music is complex and few marketers or agencies truly understand how to broker licences with the music business. MUSIC RIGHTS WITHOUT FIGHTS will empower brand marketers and their procurement colleagues to:
- Understand how music rights work
- Learn about key cost drivers and how to control them
- Identify risk and how to reduce it
- Improve their bargaining position
- Secure smarter deals and sustainable relationships.
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