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The Narrative Power of Things: Consumer Culture in Contemporary Austrian Literature

The Narrative Power of Things: Consumer Culture in Contemporary Austrian Literature

Hardcover

Series: Studies in Modern German and Austrian Literature, Book 12

Literary CriticismGeneral World History

ISBN10: 1800797605
ISBN13: 9781800797604
Publisher: Peter Lang Ltd, International Academic Publis
Published: Oct 23 2023
Pages: 294
Weight: 1.27
Height: 0.75 Width: 6.00 Depth: 9.00
Language: English

In the increasingly globalised consumer culture of the twenty-first century, consumer goods have long become more than mere commodities: they are markers of identity and tools of narration. Advertising, branding and other processes of consumer culture are ubiquitous and charge objects with meaning, impacting the way we perceive them and those who wear, use, showcase or discard them. This close link between consumer culture and the narration of identities - ranging from an individual to a national level - affects the construction of national brands, as can be seen through contemporary writing.

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Literary Criticism