Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
New Perspectives in Media Translation: Transcreation in the Digital Age

New Perspectives in Media Translation: Transcreation in the Digital Age

Kostopoulou, Loukia
Charalampidou, Parthena

Hardcover

Literary CriticismWriting InstructionGeneral Sociology

ISBN10: 3031628314
ISBN13: 9783031628313
Publisher: Palgrave MacMillan
Published: Aug 13 2024
Pages: 325
Weight: 1.20
Height: 1.00 Width: 5.80 Depth: 7.90
Language: English

This edited book explores the practice of transcreation in a variety of contexts, from audiovisual material to digital and marketing material. Drawing on the latest developments in translation and media studies, the volume promotes an understanding of the transcreation process and the way it challenges the concept of translation (Chaume 2018) and impacts on training for translators, localizers and content creators. Chapters include both theoretical and experimental research contributions that investigate facets of transcreation in diverse media and genres and offer constructive insights in the discipline. This book covers the theoretical aspects and practices of transcreation in audiovisual and digital media and will appeal to scholars, researchers and professionals working in the fields of translation, especially audiovisual translation, transcreation, localization and new media.

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