Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Online Journalism: Copywriting and Conception for the Internet. a Handbook for Training and Practice

Online Journalism: Copywriting and Conception for the Internet. a Handbook for Training and Practice

Hooffacker, Gabriele

Paperback

Writing InstructionGeneral Sociology

ISBN10: 3658357304
ISBN13: 9783658357306
Publisher: Palgrave MacMillan
Published: May 12 2022
Pages: 191
Weight: 0.60
Height: 0.47 Width: 5.83 Depth: 8.27
Language: English
The handbook provides tips and practical guidance on copywriting for the Internet and intranet, moving images and podcasts, social networks and communities, forms and formats of the medium, and content management processes. How does one become an online journalist? Where do online journalists work? What do they need to know: journalistic craft, Internet skills, online law? How do you write teasers? How do you integrate user activities? What role do audio and video play in the cross-media web offering? How do you ensure that your content is found (search engine optimization)?

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