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Organizational Innovation in the Digital Age
Hardcover
ManagementTechnology & EngineeringDatabases
ISBN13: 9783030981822
Publisher: Springer
Published: Apr 19 2022
Pages: 217
Weight: 1.11
Height: 0.56 Width: 6.14 Depth: 9.21
Language: English
Chapter 1. Digital Technologies, Marketing Agility, and Marketing Management Support Systems: How to Remain Competitive in Changing Markets.- Chapter 2. Neuromarketing for Design Thinking: The use of Neuroscientific Tools in the Innovation Process.- Chapter 3. Surfing on Big Data: Automation and Data Mining as a Marketing Strategy.- Chapter 4. Video Recruitment: Online Perspectives and Implications for Employer Branding.- Chapter 5. The future of work: Personal and engaging practices for a superior productivity.- Chapter 6. Data-Driven Innovation: Digital Tools, Artificial Intelligence and Big Data.- Chapter 7. Social Media and Innovation: Opportunities and Challenges for Organizations.- Chapter 8. E-Recruitment and the impact of digital age on recruitment: a critical literature review.
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