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Perspectives on Consumer Choice: From Behavior to Action, from Action to Agency
Hardcover
Investing & FinanceMarketingGeneral Psychology
ISBN13: 9781137501196
Publisher: Palgrave MacMillan
Published: Oct 21 2016
Pages: 326
Weight: 1.18
Height: 0.94 Width: 6.07 Depth: 8.72
Language: English
Introduction.- Chapter 1 Explaining Consumer Choice.- Chapter 2 Consumer Choice as Behavior.- Chapter 3 Beyond Behaviorism.- Chapter 4 The Ascription of Intentionality.- Chapter 5 Intentional Psychologies.- Chapter 6 Consumer Choice as Action.- Chapter 7 Consumer Choice as Decision: Micro-Cognitive Psychology.- Chapter 8 Consumer Choice as Decision: Macro-Cognitive Psychology.- Chapter 9 Consumer Choice as Decision: Meso-Cognitive Psychology.- Chapter 10 Consumer Choice as Agency.- Bibliography.- Index.
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