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Persuasive Signs: The Semiotics of Advertising
Hardcover
Series: Approaches to Applied Semiotics [Aas], Book 4
PhilosophyAccountingLiterary Criticism
Publisher Price: $62.99
ISBN13: 9783110173406
Publisher: de Gruyter Mouton
Published: Oct 9 2002
Pages: 204
Weight: 0.94
Height: 0.63 Width: 6.24 Depth: 9.20
Language: English
Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.
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