Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Podcasting in a Platform Age: From an Amateur to a Professional Medium

Podcasting in a Platform Age: From an Amateur to a Professional Medium

Dann, Lance
Spinelli, Martin
Sullivan, John L.

Paperback

Series: Bloomsbury Podcast Studies

RadioGeneral Sociology

ISBN10: 1501380699
ISBN13: 9781501380693
Publisher: Bloomsbury Academic
Published: Feb 22 2024
Pages: 296
Weight: 0.75
Height: 0.70 Width: 5.50 Depth: 8.50
Language: English

Podcasting in a Platform Age explores the transition underway in podcasting by considering how the influx of legacy and new media interest in the medium is injecting professional and corporate logics into what had been largely an amateur media form.

Many of the most high-profile podcasts today, however, are produced by highly-skilled media professionals, some of whom are employees of media corporations. Legacy radio and new media platform giants like Google, Apple, Amazon, and Spotify are also making big (and expensive) moves in the medium by acquiring content producers and hosting platforms. This book focuses on three major aspects of this transformation: formalization, professionalization, and monetization. Through a close read of online and press discourse, analysis of podcasts themselves, participant observations at podcast trade shows and conventions, and interviews with industry professionals and individual podcasters, John Sullivan outlines how the efforts of industry players to transform podcasting into a profitable medium are beginning to challenge the very definition of podcasting itself.

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