Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Poised to Respond: A Practical Introduction to Public Relations

Poised to Respond: A Practical Introduction to Public Relations

Sowa, Brian C.

Paperback

General Reference

ISBN10: 1516506545
ISBN13: 9781516506545
Publisher: Univ Readers
Published: Dec 27 2017
Pages: 218
Weight: 0.85
Height: 0.46 Width: 7.00 Depth: 10.00
Language: English

Poised to Respond: A Practical Introduction to Public Relations provides a practical overview of public relations and prepares students to enter the work force ready to respond to public relations management issues. The material is well-grounded in theory, but emphasizes the development of real-world public relations management and campaigns.

The book covers key topics including ethical challenges, globalization, issues management, crisis communication, technology, and integrated marketing communication. Students will also learn about diversity, activism, reputation management, and rhetorical approaches.

After an introduction to each topic, the material is addressed with a management orientation in mind. Students will consider how public relations managers confront challenges and address decisions that are implemented, what lessons for improvement can be learned, and what the best practices are in a given situation. Case studies provide illustration of the concepts in action.

With its broad survey of the field and professional applicability, Poised to Respond Relations is ideal for introductory courses in the discipline.

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