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Unternehmensmedien und Sport
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ISBN10: 6208699851
ISBN13: 9786208699857
Publisher: Verlag Unser Wissen
Published: Feb 28 2025
Pages: 68
Weight: 0.23
Height: 0.16 Width: 6.00 Depth: 9.00
Language: German
ISBN13: 9786208699857
Publisher: Verlag Unser Wissen
Published: Feb 28 2025
Pages: 68
Weight: 0.23
Height: 0.16 Width: 6.00 Depth: 9.00
Language: German
Die Forschungsarbeit wurde am Lehrstuhl für Auslandsjournalismus und Literatur des Instituts für Journalismus der Belarussischen Staatlichen Universität unter der Leitung von Associate Professor Boris Zaleski durchgeführt. Die Arbeit untersucht die thematische Schichtung von Materialien über die Nationale Eishockeyliga und den Verein Pittsburgh Penguins in korporativen Massenmedien. Anhand der Beschreibung und thematischen Differenzierung von Veröffentlichungen über die Liga und der Analyse der Herangehensweise der Unternehmenswebseite an die Fragen der Gründung und Entwicklung des Eishockeyclubs wird der Stand der Pressearbeit untersucht. Es wird der Unterschied in der Berichterstattung über aktuelle Fragen der Tätigkeit des Eishockeyclubs in amerikanischen und belarussischen Unternehmensmedien untersucht, es werden praktische Empfehlungen für die Verbesserung der Informationskomponente der Entwicklung des belarussischen Eishockeyclubs Dinamo Minsk ausgearbeitet.
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