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Komunikacja i agrobiznes
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ISBN10: 620916515X
ISBN13: 9786209165153
Publisher: Wydawnictwo Nasza Wiedza
Published: Oct 23 2025
Pages: 60
Weight: 0.21
Height: 0.14 Width: 6.00 Depth: 9.00
Language: Polish
ISBN13: 9786209165153
Publisher: Wydawnictwo Nasza Wiedza
Published: Oct 23 2025
Pages: 60
Weight: 0.21
Height: 0.14 Width: 6.00 Depth: 9.00
Language: Polish
Książka ta opisuje pozytywne wyniki osiągnięte przez Canchim Barro Branco dzięki wdrożeniu Zintegrowanego Planu Komunikacji Biznesowej (PICE). Historia hodowli specjalizującej się w genetyce rasy brazylijskiej Canchim, zlokalizowanej w Mercês, w regionie Zona da Mata Mineira, potwierdza strategiczny potencjal komunikacji organizacyjnej w zarządzaniu agrobiznesem i stanowi zachętę dla innych malych i średnich producentów rolnych do inwestowania w to narzędzie.
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