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Komunikacja w zakresie zrównoważonego rozwoju
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ISBN10: 620682201X
ISBN13: 9786206822011
Publisher: Wydawnictwo Nasza Wiedza
Published: Apr 30 2025
Pages: 136
Weight: 0.42
Height: 0.32 Width: 6.00 Depth: 9.00
Language: Polish
ISBN13: 9786206822011
Publisher: Wydawnictwo Nasza Wiedza
Published: Apr 30 2025
Pages: 136
Weight: 0.42
Height: 0.32 Width: 6.00 Depth: 9.00
Language: Polish
Zrównoważony rozwój przedsiębiorstw to z pewnością nowy paradygmat. W spoleczeństwie coraz bardziej polączonym i świadomym wyzwań spoleczno-środowiskowych, przyjęcie postawy godzącej interesy gospodarcze z ochroną środowiska i promocją spoleczną ma fundamentalne znaczenie dla przetrwania organizacji i wzmocnienia marek. Ale jaka jest rola komunikacji w tym procesie? Jakie wyzwania stoją przed firmami i profesjonalistami w obliczu tej rzeczywistości? Odpowiedzi na te pytania znajdziesz w tej publikacji, która omawia kierunki rozwoju komunikacji biznesowej i przedstawia inicjatywy różnych organizacji.
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