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Konsumpcja, reklama i dzieciństwo
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ISBN10: 6209123163
ISBN13: 9786209123160
Publisher: Wydawnictwo Nasza Wiedza
Published: Oct 20 2025
Pages: 96
Weight: 0.31
Height: 0.23 Width: 6.00 Depth: 9.00
Language: Polish
ISBN13: 9786209123160
Publisher: Wydawnictwo Nasza Wiedza
Published: Oct 20 2025
Pages: 96
Weight: 0.31
Height: 0.23 Width: 6.00 Depth: 9.00
Language: Polish
Badanie przedstawione w niniejszej książce mialo na celu zbadanie sytuacji w zakresie reklamy skierowanej do dzieci, zwlaszcza w telewizji, z punktu widzenia odbioru przez grupę dzieci, w powiązaniu z ich praktykami konsumpcyjnymi. Badanie mialo na celu poglębienie debaty na temat konsumpcji i dzieciństwa, koncentrując się na odbiorze reklam dla dzieci emitowanych w telewizji oraz oznakach konsumpcji dóbr, które można znaleźc w relacji dziecko/telewizja/reklama. Analiza uzyskanych danych wykazala, że reklamy telewizyjne mogą przyciągac uwagę i wzbudzac pragnienia dzieci, ale nie mają one decydującego wplywu na konsumpcję dóbr. Dzieci nie tylko nie lubią oglądac reklam, ale także silniejszy wplyw na ich nawyki konsumpcyjne mają przyjaciele i internet.
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