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Materialnośc mediów i semiotyka
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ISBN10: 620943455X
ISBN13: 9786209434556
Publisher: Wydawnictwo Nasza Wiedza
Published: Dec 23 2025
Pages: 88
Weight: 0.28
Height: 0.21 Width: 6.00 Depth: 9.00
Language: Polish
ISBN13: 9786209434556
Publisher: Wydawnictwo Nasza Wiedza
Published: Dec 23 2025
Pages: 88
Weight: 0.28
Height: 0.21 Width: 6.00 Depth: 9.00
Language: Polish
Materialnośc mediów, jako opakowanie komunikacyjne, wyraża się poprzez formy, kolory, wykończenia, ozdoby i obrazy. Jest jak znak, który przychodzi nam do glowy po aktywowaniu znaczenia u jednostek poprzez bodźce do interpretacji, a jest kompletny dopiero wtedy, gdy proces ten ma miejsce. W ten sposób, interpretując to, co zostalo nam przekazane, budujemy znaczenia na podstawie naszych wlasnych odniesień w kontekście spolecznym, w którym się znajdujemy. Ta książka pokazuje kroki niezbędne do przeprowadzenia analizy produktu medialnego przy użyciu semiotyki jako narzędzia.
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