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Planowanie strategiczne w celu poprawy wyników biznesowych
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ISBN10: 6209321542
ISBN13: 9786209321542
Publisher: Wydawnictwo Nasza Wiedza
Published: Nov 25 2025
Pages: 68
Weight: 0.23
Height: 0.16 Width: 6.00 Depth: 9.00
Language: Polish
ISBN13: 9786209321542
Publisher: Wydawnictwo Nasza Wiedza
Published: Nov 25 2025
Pages: 68
Weight: 0.23
Height: 0.16 Width: 6.00 Depth: 9.00
Language: Polish
Na calym świecie male i średnie przedsiębiorstwa (MŚP) są coraz częściej uznawane za kluczowe sily napędowe rozwoju spoleczno-gospodarczego. Ich znaczenie można dostrzec w takich aspektach, jak tworzenie miejsc pracy, wydajnośc, innowacyjnośc oraz generowanie i dystrybucja dochodów, lagodzenie ubóstwa, podstawa do rozwijania i podnoszenia umiejętności przedsiębiorczych oraz promowanie powiązań wstecznych i przyszlych w różnych sektorach gospodarki. Dzięki temu są one postrzegane jako filar globalnego wzrostu gospodarczego, co wymaga wlaściwego wdrażania dobrze sformulowanych planów. Niestety, większośc MŚP w ogóle nie przygotowuje planów strategicznych, a nawet te, które je przygotowują, nie wdrażają ich skutecznie. Nacisk kladziony jest na wdrażanie dobrych strategii przy jednoczesnym pokonywaniu wyzwań i wykorzystywaniu ich jako szans. Książka jest skierowana do wszystkich przedsiębiorców na wszystkich poziomach. Pracodawcy i pracownicy różnych organizacji również powinni miec jej egzemplarz, ponieważ są oni w taki czy inny sposób zaangażowani w proces planowania, zwlaszcza w zakresie wdrażania. Naukowcy powinni również traktowac tę książkę jako dobry material referencyjny, aby jasno określic wartośc planowania strategicznego w MŚP.
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