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PR parlamentu i media spolecznościowe
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ISBN10: 6209544266
ISBN13: 9786209544262
Publisher: Wydawnictwo Nasza Wiedza
Published: Jan 31 2026
Pages: 56
Weight: 0.19
Height: 0.13 Width: 6.00 Depth: 9.00
Language: Polish
ISBN13: 9786209544262
Publisher: Wydawnictwo Nasza Wiedza
Published: Jan 31 2026
Pages: 56
Weight: 0.19
Height: 0.13 Width: 6.00 Depth: 9.00
Language: Polish
Komunikacja odgrywa ważną rolę w polityce również w erze cyfrowej, a wraz z rozwojem mediów spolecznościowych jej znaczenie jeszcze wzrasta. Niniejsza książka zawiera przegląd literatury dotyczącej dzialań parlamentarnych w sieciach spolecznościowych oraz ich potencjalnych skutków. Oceniono w niej, w jakim stopniu parlamenty, partie i poslowie są aktywni w mediach spolecznościowych oraz czy slużą one wylącznie prezentacji, czy też poszukują interakcji. Ponadto wykorzystano badania dotyczące komunikacji politycznej obywateli, aby wykazac, czy komunikacja oparta na dialogu między politykami a obywatelami w mediach spolecznościowych jest skuteczna. Omówiono również potencjalny związek między zaufaniem a komunikacją polityczną w Internecie, a także ryzyko związane z tą komunikacją.
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