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Rewitalizacja dojrzalych ośrodków turystycznych. Transformacja w toku?
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ISBN10: 6208830400
ISBN13: 9786208830403
Publisher: Wydawnictwo Nasza Wiedza
Published: Jul 5 2025
Pages: 64
Weight: 0.22
Height: 0.15 Width: 6.00 Depth: 9.00
Language: Polish
ISBN13: 9786208830403
Publisher: Wydawnictwo Nasza Wiedza
Published: Jul 5 2025
Pages: 64
Weight: 0.22
Height: 0.15 Width: 6.00 Depth: 9.00
Language: Polish
Turystyka jest jednym z glównych rodzajów dzialalności w Hiszpanii, od dziesięcioleci odgrywa istotną rolę w gospodarce i wywoluje znaczące zmiany na terytorium i w środowisku. Po ogromnym rozwoju turystyki, wiele miejsc jest na etapie dojrzalości i dlatego potrzebna jest ich rewitalizacja. W niniejszej książce przeanalizowano za pomocą cyklu życia obszaru turystycznego (Butler, 1980) ewolucję dojrzalych ośrodków turystycznych opartych na slońcu i plaży na wybrzeżu Morza Śródziemnego oraz wprowadzono koncepcję zarządzania transformacją jako idealne ramy do stawienia czola obecnym strategiom w bardziej zrównoważony sposób i zwracając uwagę na nowe procesy zarządzania. Po przedstawieniu i omówieniu tematu, hiszpańskiego tla i koncepcji, dokonano analizy strategii i dzialań przeprowadzonych w Hiszpanii, a zwlaszcza w Platja de Palma, w celu sprawdzenia, czy można je konceptualizowac jako transformację.
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