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Semiologiczna analiza reklamy
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ISBN10: 6208808243
ISBN13: 9786208808242
Publisher: Wydawnictwo Nasza Wiedza
Published: Mar 31 2025
Pages: 124
Weight: 0.39
Height: 0.29 Width: 6.00 Depth: 9.00
Language: Polish
ISBN13: 9786208808242
Publisher: Wydawnictwo Nasza Wiedza
Published: Mar 31 2025
Pages: 124
Weight: 0.39
Height: 0.29 Width: 6.00 Depth: 9.00
Language: Polish
Książka analizuje reklamę wyświetlaną na billboardach i w placówkach handlowych. Przedstawia różnicę między reklamą a propagandą, cele i wklad reklamy w spoleczeństwo. Opierając się na modelu analizy dyskursywnej Rolanda Barthesa (1988), możliwe bylo zbadanie wnętrza komunikatów, ich jakości i specyfiki, a także aspektów związanych z kulturą odbiorców. W ten sposób, w oparciu o semiologię, staraliśmy się przeanalizowac obraz reklamowy, ponieważ jest on tym, co zwraca uwagę w dziedzinie komunikacji i, zasadniczo, wspiera wydajnośc profesjonalistów poprzez naukę. W niniejszej pracy stwierdzono, że znaki w ogóle, formalne lub nie, zapewniają semiologii obrazu wyjątkowo owocne i pouczające pole i przedmiot badań, zarówno z perspektywy diachronicznej, jak i synchronicznej, i lączą różnych odbiorców w tej samej wspólnej przestrzeni, prowadząc do tworzenia hipotez dotyczących znaczenia, ze względu na fakt, że wypowiedzi często nie są wyraźne. Z pragmatycznego punktu widzenia miejsca, produkty i uslugi są reklamowane częściej, zarówno w centrach miast, jak i na ich obrzeżach. Reklama jest dynamiczna i efemeryczna.
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