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Zastosowanie zasad uwagi w środowisku elektronicznym
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ISBN10: 6209354378
ISBN13: 9786209354373
Publisher: Wydawnictwo Nasza Wiedza
Published: Dec 17 2025
Pages: 104
Weight: 0.33
Height: 0.25 Width: 6.00 Depth: 9.00
Language: Polish
ISBN13: 9786209354373
Publisher: Wydawnictwo Nasza Wiedza
Published: Dec 17 2025
Pages: 104
Weight: 0.33
Height: 0.25 Width: 6.00 Depth: 9.00
Language: Polish
Uwaga jest obecnie zasobem deficytowym, który w pewnym stopniu jest ograniczony fizjologicznie przez ludzki mózg. Nadmiar informacji, które oddzialują na użytkownika przyswajającego informacje, powoduje rozbieżnośc między informacjami, które są nieskończone i stale rosną, a uwagą użytkownika, która jest wykorzystywana podczas przetwarzania tych informacji. Z perspektywy ekonomii uwagi istnieją zasady wyjaśniające, jak dziala uwaga. Niniejsza praca ma na celu zweryfikowanie tych zasad uwagi w środowisku elektronicznym poprzez pomiar ruchów galek ocznych próby badanych uczestników podczas wykonywania proponowanych zadań na konkretnej stronie internetowej. Za pomocą technologii zwanej śledzeniem ruchu galek ocznych gromadzone są dane pomocnicze dotyczące uwagi użytkownika w kontekście wykonywanych zadań na stronie internetowej. Dane te są analizowane i porównywane z zasadami uwagi. Analiza badanej próby użytkowników strony internetowej potwierdzila, że zasady uwagi rzeczywiście odpowiadają zmierzonej przydzielonej uwadze, a także ujawnila wyraźny związek między różnymi zmierzonymi poziomami uwagi a późniejszym zachowaniem użytkowników, które bylo niemal identyczne u większości obserwowanych użytkowników.
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