Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Social Media and Genre Studies: An Investigation of Facebook and Twitter Higher Education Web Pages

Social Media and Genre Studies: An Investigation of Facebook and Twitter Higher Education Web Pages

Kenny, Thomas

Hardcover

General ReferenceWriting InstructionGeneral Sociology

ISBN10: 1666907359
ISBN13: 9781666907353
Publisher: Lexington Books
Published: Apr 25 2023
Pages: 214
Weight: 1.07
Height: 0.63 Width: 6.00 Depth: 9.00
Language: English
This book investigates whether Facebook and Twitter have become a genre of media for higher education institutions. Thomas Kenny has conducted a mixed-methods study using a combination of content analysis and interviews with social media employees to explore the purpose, form, and functionality of these web pages. Ultimately, Kenny argues that while institutional web pages on Facebook and Twitter do constitute a genre, each is a separate and distinct platform that works differently with varying goals, structure, and effectiveness associated with them. Scholars of communication, information studies, media studies, journalism, and higher education will find this book of particular interest.

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