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Political Marketing in the United States
Paperback
ISBN13: 9780415632867
Publisher: Routledge
Published: Aug 27 2014
Pages: 312
Weight: 1.00
Height: 0.80 Width: 5.90 Depth: 8.90
Language: English
Political marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government.
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