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Publicité politique et médias
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ISBN10: 6208639778
ISBN13: 9786208639778
Publisher: Editions Notre Savoir
Published: Feb 9 2025
Pages: 68
Weight: 0.23
Height: 0.16 Width: 6.00 Depth: 9.00
Language: French
ISBN13: 9786208639778
Publisher: Editions Notre Savoir
Published: Feb 9 2025
Pages: 68
Weight: 0.23
Height: 0.16 Width: 6.00 Depth: 9.00
Language: French
Le travail a été réalisé au département de journalisme et de littérature étrangère de l'Institut de journalisme de l'Université d'État du Belarus sous la supervision scientifique du professeur associé Boris Leonidovich Zalessky. Il étudie la spécificité de la publicité politique dans les médias de masse en s'appuyant sur l'exemple des journaux français Figaro et Le Monde. L'auteur examine les possibilités pour l'État d'inscrire la publicité politique dans des cadres juridiques et l'influence réciproque de ce type de marketing sur la situation politique, en mettant l'accent sur l'utilisation de cette expérience française dans les médias biélorusses.
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