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A prática do intra-empreendedorismo
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ISBN10: 6206294218
ISBN13: 9786206294214
Publisher: Edicoes Nosso Conhecimento
Published: Jul 31 2023
Pages: 92
Weight: 0.32
Height: 0.22 Width: 6.00 Depth: 9.00
Language: Portuguese
ISBN13: 9786206294214
Publisher: Edicoes Nosso Conhecimento
Published: Jul 31 2023
Pages: 92
Weight: 0.32
Height: 0.22 Width: 6.00 Depth: 9.00
Language: Portuguese
Muitas pessoas confundem a palavra que ouvem regularmente, empreendedorismo, com a palavra de que vamos falar neste livro, intra-empreendedorismo. A diferença é apenas entre ENTREPRENEURSHIP e INTRAPRENEURSHIP. Mas de onde vem exatamente esta nova palavra? A palavra intraempreendedorismo apareceu pela primeira vez na década de 1970, nos escritos de Gifford e Elizabeth Pinchot. A palavra refere-se a uma categoria de trabalhadores-empresários que têm ideias e que, se não conseguirem exprimi-las no seio da sua organização, podem eventualmente deixar a empresa para as explorar por conta própria, como empresários. O intra-empreendedorismo, tal como a inovação participativa, uma abordagem construtiva em que os trabalhadores são convidados a propor soluções inovadoras e a contribuir para a sua aplicação, permite insuflar criatividade, flexibilidade e agilidade nas organizações tradicionais, que tendem a ser complexas, estáticas ou mesmo rÃgidas.
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