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Aplicação Da Relações Públicas Na Promoção Da Imagem Da Bsu, Makurdi-Nigéria
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ISBN10: 6208141966
ISBN13: 9786208141967
Publisher: Edicoes Nosso Conhecimento
Published: Sep 29 2024
Pages: 60
Weight: 0.22
Height: 0.14 Width: 6.00 Depth: 9.00
Language: Portuguese
ISBN13: 9786208141967
Publisher: Edicoes Nosso Conhecimento
Published: Sep 29 2024
Pages: 60
Weight: 0.22
Height: 0.14 Width: 6.00 Depth: 9.00
Language: Portuguese
A investigação intitulada Aplicação das relações públicas na promoção da imagem da Universidade Estatal de Benue, Makurdi-Nigéria avalia a eficácia das actividades de relações públicas na melhoria da imagem da universidade. O estudo investiga se as unidades de relações públicas da universidade são funcionais e examina as actividades especÃficas empreendidas para promover a reputação da instituição. Avalia igualmente o impacto destas actividades na imagem da universidade, nomeadamente em termos de promoção de uma perceção positiva junto das partes interessadas. Através de um método de inquérito, o estudo recolhe dados junto dos estudantes e analisa-os para determinar a eficácia das relações públicas na melhoria da imagem pública da universidade. Os resultados revelam que, embora as actividades de relações públicas tenham sido eficazes até certo ponto, existem desafios como a desinformação e a comunicação inadequada que precisam de ser resolvidos. O estudo conclui com recomendações para melhorar as práticas de relações públicas na Universidade Estatal de Benue, a fim de melhorar ainda mais a sua imagem.
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