Sign-In
Cart
Arquitetos Da Ilusão: Como Mentem Para Você
Paperback
Series: Desinformação
Publisher: Independently Published
Published: Oct 5 2025
Pages: 224
Weight: 0.67
Height: 0.47 Width: 6.00 Depth: 9.00
Language: Portuguese
Arquitetos da Ilusão é uma investigação profunda e urgente sobre a crise de desinformação que define nossa era. Vania Ferreira argumenta que não somos meras vÃtimas passivas de notÃcias falsas, mas participantes ativos de um ecossistema digital meticulosamente projetado para capturar nossa atenção, explorar as vulnerabilidades de nossa mente e manipular nossa percepção da realidade.
A obra inicia contextualizando a magnitude do problema, distinguindo claramente entre os conceitos de desinformação (erro não intencional) e desinformação (falsidade deliberada), e destacando as consequências catastróficas dessa última para a polÃtica, a saúde pública e o tecido social.
A primeira parte do livro mergulha na anatomia do engano, expondo as táticas usadas pelos arquitetos da ilusão:
Apelo à Emoção: Como narrativas que provocam medo e raiva contornam nosso pensamento crÃtico.
Evidências Fabricadas: O uso de imagens, vÃdeos e dados manipulados para criar uma aura de veracidade.
Câmaras de Eco e Bolhas de Filtro: Como os algoritmos e nossa própria tendência à autosseleção nos isolam em realidades paralelas, reforçando preconceitos e polarizando a sociedade.
Em seguida, Ferreira conduz o leitor a uma fascinante e perturbadora jornada pela mente sob cerco. Ela explora as brechas de nossa arquitetura neurocognitiva - como os vieses de confirmação, a heurÃstica da disponibilidade, o efeito Dunning-Kruger e o raciocÃnio emocional - são habilmente exploradas para nos fazer aceitar e disseminar falsidades. A autora também examina a persistência da desinformação, mostrando por que falsas crenças são tão difÃceis de erradicar, mesmo quando desmascaradas.
A análise então se volta para a engenharia da sociedade em escala industrial. O livro desvenda como:
Algoritmos de Engajamento priorizam conteúdo sensacionalista e polarizador, criando um ciclo de feedback que amplifica a desinformação.
Exércitos de Bots e Redes de Fantoches são usados para inflar artificialmente narrativas, manipular tendências e silenciar vozes dissidentes.
Microssegmentação permite que mensagens personalizadas e manipuladoras atinjam indivÃduos com base em seus perfis psicológicos mais Ãntimos, explorando medos e desejos especÃficos.
O Design de Plataformas (como a rolagem infinita e as notificações) atua como um empurrão digital, moldando nosso comportamento de forma sutil, mas constante.
Por fim, Arquitetos da Ilusão explora as consequências dessa batalha pela nossa percepção: a fragmentação e polarização da sociedade, a erosão da confiança nas instituições e a simplificação binária de debates complexos, que impede soluções colaborativas para os problemas coletivos.
Mais do que um diagnóstico sombrio, este livro é um farol de esperança e um manual de defesa. Ao compreender os mecanismos do jogo - desde os atalhos de nosso próprio cérebro até os algoritmos que governam nossas vidas digitais -, Ferreira capacita o leitor a desenvolver resiliência cognitiva, pensar criticamente e, finalmente, resgatar sua soberania cognitiva em um mundo onde a própria realidade está sob cerco.
Also from
Ferreira, Vania de Lourdes
Labirinto Digital: A Guerra Invisível pela Sua Mente na Era da Desinformação
Ferreira, Vania de Lourdes
Paperback
Ecos Internos: : Desetruturando a Transfobia Internalizada e Reconquistando a Própria Voz
Ferreira, Vania de Lourdes
Paperback
Also in
General Computers
All Data Are Local: Thinking Critically in a Data-Driven Society
Loukissas, Yanni Alexander
Paperback
Comptia Network+ Certmike: Prepare. Practice. Pass the Test! Get Certified!: Exam N10-008
Chapple, Mike
Zacker, Craig
Paperback
Interactive Theorem Proving and Program Development: Coq'art: The Calculus of Inductive Constructions
Castéran, Pierre
Bertot, Yves
Hardcover
R for Data Science: Import, Tidy, Transform, Visualize, and Model Data
Grolemund, Garrett
Wickham, Hadley
Paperback
The Reverse Centaur's Guide to Life After AI: How to Think about Artificial Intelligence--Before It's Too Late
Doctorow, Cory
Paperback
Designing Data-Intensive Applications: The Big Ideas Behind Reliable, Scalable, and Maintainable Systems
Kleppmann, Martin
Riccomini, Chris
Paperback
AI for Good: How Real People Are Using Artificial Intelligence to Fix Things That Matter
Tyrangiel, Josh
Hardcover
If Anyone Builds It, Everyone Dies: Why Superhuman AI Would Kill Us All
Soares, Nate
Yudkowsky, Eliezer
Hardcover
Human Raised: Nurturing Connection, Curiosity & Lifelong Learning in the Age of AI
Suskind, Dana, MD
Hardcover
The Year in Tech, 2026: The Insights You Need from Harvard Business Review
Anthony, Scott D.
Webb, Amy
Review, Harvard Business
Paperback
The Agi Chronicles: The Inside Story of the Race to Create an Artificial Superintelligence
Roose, Kevin
Hardcover
Hbr's 10 Must Reads on AI (with Bonus Article How to Win with Machine Learning by Ajay Agrawal, Joshua Gans, and AVI Goldfarb)
Davenport, Thomas H.
Iansiti, Marco
Review, Harvard Business
Paperback
A Giant Leap: How AI Is Transforming Healthcare and What That Means for Our Future
Wachter, Robert
Hardcover
The AI Con: How to Fight Big Tech's Hype and Create the Future We Want
Hanna, Alex
Bender, Emily M.
Hardcover
CompTIA Network+ Certification All-in-One Exam Guide, Ninth Edition (Exam N10-009)
Weissman, Jonathan S.
Paperback
Generative Ai: The Insights You Need from Harvard Business Review
Review, Harvard Business
Mollick, Ethan
Cremer, David De
Paperback
AI Literacy in Any Class: Preparing Students to Thrive in an AI Future in Any Grade Level or Content Area
Miller, Matt
Paperback
Fans First: Change The Game, Break the Rules & Create an Unforgettable Experience
Cole, Jesse
Paperback
Fundamentals of Data Engineering: Plan and Build Robust Data Systems
Reis, Joe
Housley, Matt
Paperback
The Eureka Machine: Why AI Is the Key to Unlocking a New Era of Scientific Discoveries
Socher, Richard
Hardcover
Atlas of AI: Power, Politics, and the Planetary Costs of Artificial Intelligence
Crawford, Kate
Paperback
Minecraft: Guide Collection 4-Book Boxed Set (Updated): Survival (Updated), Creative (Updated), Redstone (Updated), Combat
Mojang Ab
The Official Minecraft Team
Hardcover
AI Snake Oil: What Artificial Intelligence Can Do, What It Can't, and How to Tell the Difference
Narayanan, Arvind
Kapoor, Sayash
Paperback
Python Crash Course, 3rd Edition: A Hands-On, Project-Based Introduction to Programming
Matthes, Eric
Paperback
We Are as Gods: A Survival Guide for the Age of Abundance
Kotler, Steven
Diamandis, Peter H.
Hardcover
The Thinking Machine: Jensen Huang, Nvidia, and the World's Most Coveted Microchip
Witt, Stephen
Hardcover
Hands-On Machine Learning with Scikit-Learn and Pytorch: Concepts, Tools, and Techniques to Build Intelligent Systems
Géron, Aurélien
Paperback
Obsolete: The AI Industry's Trillion Dollar Race to Replace Us--And How to Stop It
Lovely, Garrison
Paperback
Embedded Systems with ARM Cortex-M Microcontrollers in Assembly Language and C: Fourth Edition
Zhu, Yifeng
Paperback
Human + Machine, Updated and Expanded: Reimagining Work in the Age of AI
Daugherty, Paul R.
Wilson, H. James
Hardcover
AI with Intention: Principles and Action Steps for Teachers and School Leaders
Frontier, Tony
Paperback
Love Machines: How Artificial Intelligence Is Transforming Our Relationships
Muldoon, James
Hardcover
Artificial Intelligence: A Guide for Thinking Humans (with a New Preface)
Mitchell, Melanie
Paperback
Hands-On Large Language Models: Language Understanding and Generation
Grootendorst, Maarten
Alammar, Jay
Paperback
CompTIA Tech+ Certification All-in-One Exam Guide, Third Edition (Exam FC0-U71)
Wempen, Faithe
Paperback
The Black Swan: Second Edition: The Impact of the Highly Improbable: With a New Section: On Robustness and Fragility
Taleb, Nassim Nicholas
Paperback
Power and Prediction: The Disruptive Economics of Artificial Intelligence
Gans, Joshua
Goldfarb, Avi
Agrawal, Ajay
Hardcover
The Empty Center: Permission, Connection, and What We Build When the Future is Uncertain
Drumwright, Hayes
Hardcover
AP Computer Science Principles Premium, 2027: 6 Practice Tests + Comprehensive Review + Online Practice
Reichelson, Seth
Paperback
Fundamentals of Software Architecture: A Modern Engineering Approach
Richards, Mark
Ford, Neal
Paperback
Tubes: A Journey to the Center of the Internet with a New Introduction by the Author
Blum, Andrew
Paperback
AP Computer Science a Premium, 13th Edition: Prep Book with 6 Practice Tests + Comprehensive Review + Online Practice (2026)
Teukolsky, Roselyn, M. S.
Carman, Chris
Paperback
AI Projects with Raspberry Pi: High-Performance Artificial Intelligence for Robotics, Security, Home Automation, and Vision
Hattersley, Lucy
Jepson, Brian
Paperback
Minecraft: Exploded Builds: Medieval Fortress: An Official Mojang Book
The Official Minecraft Team
Mojang Ab
Paperback
The Empty Center: Permission, Connection, and What We Build When the Future is Uncertain
Drumwright, Hayes
Paperback
You Look Like a Thing and I Love You: How Artificial Intelligence Works and Why It's Making the World a Weirder Place
Shane, Janelle
Paperback
AI Snake Oil: What Artificial Intelligence Can Do, What It Can't, and How to Tell the Difference
Narayanan, Arvind
Kapoor, Sayash
Hardcover
Minecraft: Roll for Adventure: The Temple of the Charged Creeper
Forbeck, Matt
Forbeck, Marty
Hardcover
The Problem with Personalization: How Advertisers Learned to Make and Break Us from Ancient Times to the AI Age
Turow, Joseph
Hardcover
RHCSA Red Hat Enterprise Linux 10: Training and Exam Preparation Guide (EX200), Fourth Edition
Ghori, Asghar
Paperback
The Devops Handbook, 2nd Edition: How to Create World-Class Agility, Reliability, & Security in Technology Organizations
Kim, Gene
Humble, Jez
Debois, Patrick
Paperback
Artificial Intelligence All-In-One for Dummies
Minnick, Chris
Mueller, John Paul
Massaron, Luca
Paperback
Designing Machine Learning Systems: An Iterative Process for Production-Ready Applications
Huyen, Chip
Paperback
Graphic Artists Guild Handbook, 17th Edition: Pricing & Ethical Guidelines
The Graphic Artists Guild
Paperback
The Death of Expertise: The Campaign Against Established Knowledge and Why It Matters
Nichols, Tom
Paperback
The AI Ultimatum: Preparing for a World of Intelligent Machines and Radical Transformation
Brown, Steve
Hill, Paul
Paperback
You to the Power of Two: Redefining Human Potential in the Age of Identic AI
Tapscott, Don
Bradley, Joseph
Hardcover
The Coming Wave: Technology, Power, and the Twenty-First Century's Greatest Dilemma
Suleyman, Mustafa
Hardcover
AI for Educators: Learning Strategies, Teacher Efficiencies, and a Vision for an Artificial Intelligence Future
Miller, Matt
Paperback
The Experimentation Machine: Finding Product-Market Fit in the Age of AI
Bussgang, Jeffrey J.
Hardcover
Microsoft 365 Excel All-In-One for Dummies
Alexander, Michael
Kusleika, Dick
Ringstrom, David H.
Paperback
More Human: How the Power of AI Can Transform the Way You Lead
Carter, Jacqueline
Hougaard, Rasmus
Hardcover
The Fourth Intelligence Revolution: The Future of Espionage and the Battle to Save America
Vinci, Anthony
Hardcover
Hbr's 10 Must Reads on Artificial Intelligence, Updated and Expanded (Featuring How AI Can Help Managers Think Through Problems by Elisa Farri and Gab
Agrawal, Ajay
Review, Harvard Business
Davenport, Thomas H.
Paperback
Building Applications with AI Agents: Designing and Implementing Multiagent Systems
Albada, Michael
Paperback
Navigeren door het labyrint: Een handleiding voor het beheer van data
Sebastian-Coleman, Laura
Paperback
The Technological Republic: Hard Power, Soft Belief, and the Future of the West
Karp, Alexander C.
Zamiska, Nicholas W.
Hardcover
An Illustrated Guide to AI Agents: Concepts and Code for Building Agents with Llms, Tools, and Memory
Alammar, Jay
Grootendorst, Maarten
Paperback
What Is Intelligence?: Lessons from AI about Evolution, Computing, and Minds
Aguera Y. Arcas, Blaise
Paperback
Comptia A+ Complete Study Guide, 2-Volume Set: Volume 1 Core 1 Exam 220-1201 and Volume 2 Core 2 Exam 220-1202
Docter, Quentin
Buhagiar, Jon
Paperback
R for Data Science: Import, Tidy, Transform, Visualize, and Model Data
Grolemund, Garrett
Cetinkaya-Rundel, Mine
Wickham, Hadley
Paperback
Prediction Machines, Updated and Expanded: The Simple Economics of Artificial Intelligence
Gans, Joshua
Goldfarb, Avi
Agrawal, Ajay
Hardcover