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ISBN10: 6205505800
ISBN13: 9786205505809
Publisher: Blues Kids Of Amer
Published: May 17 2023
Pages: 116
Weight: 0.40
Height: 0.28 Width: 6.00 Depth: 9.00
Language: Portuguese
ISBN13: 9786205505809
Publisher: Blues Kids Of Amer
Published: May 17 2023
Pages: 116
Weight: 0.40
Height: 0.28 Width: 6.00 Depth: 9.00
Language: Portuguese
Uma das mais significativas inovações recentes no mercado financeiro foi a divulgação, pelo Banco Central do Brasil, do processo de implementação do sistema financeiro aberto (open finance), que na esteira de um movimento mais amplo de transformação digital e privacidade de dados, tem como resultado a abertura e compartilhamento dos dados dos clientes bancários com outras instituições. Considerando que dita ação depende de autorização expressa do titular dos dados - o que, portanto, reflete a tomada de decisão estritamente individual - é indispensável, em um mercado extremamente competitivo, entender os fatores que levam o cliente a permitir tal compartilhamento. Este estudo avaliou os fatores que levam uma pessoa a compartilhar seus dados no sistema financeiro aberto. Para tanto, foi desenvolvida uma extensão do modelo psicológico TRAM (Technology Readiness and Acceptance Model) de aceitação de novas tecnologias, incorporando a ele construtos de risco e confiança.
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