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Factores de atração e de repulsão do turismo médico na decisão de compra
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ISBN10: 6207940547
ISBN13: 9786207940547
Publisher: Edicoes Nosso Conhecimento
Published: Aug 13 2024
Pages: 88
Weight: 0.31
Height: 0.21 Width: 6.00 Depth: 9.00
Language: Portuguese
ISBN13: 9786207940547
Publisher: Edicoes Nosso Conhecimento
Published: Aug 13 2024
Pages: 88
Weight: 0.31
Height: 0.21 Width: 6.00 Depth: 9.00
Language: Portuguese
A globalização, a simplicidade de obtenção de informação e a facilidade de viajar cortaram as fronteiras entre os paÃses. Este facto levou a um aumento da necessidade de instalações de saúde rápidas e acessÃveis. A Indonésia tem uma grande área que ainda não dispõe de instalações de saúde equitativas em algumas zonas. Os bilhetes de avião baratos para os destinos dos paÃses vizinhos, a boa reputação em termos de saúde, a distância mais curta e a facilidade de compreensão da lÃngua aumentam o interesse dos cidadãos indonésios em viajar, bem como o turismo médico nos paÃses vizinhos. A fim de descobrir em que medida os factores que influenciam a decisão de uma pessoa de realizar turismo médico na Malásia foram apresentados sob a forma de um livro baseado nos resultados da investigação sobre o trabalho final de licenciatura em turismo, intitulado PUSH AND PULL FACTORS FOR MEDICAL TOURISM AND PURCHASE DECISION FOR INDONESIAN TOURISTS' (CASE STUDY: AT GLENEAGLES HOSPITAL IN PENANG, MALAYSIA).
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