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Marketing Politico em Moçambique
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ISBN10: 3639897560
ISBN13: 9783639897562
Publisher: Novas Edicoes Academicas
Published: Nov 18 2024
Pages: 72
Weight: 0.26
Height: 0.17 Width: 6.00 Depth: 9.00
Language: Portuguese
ISBN13: 9783639897562
Publisher: Novas Edicoes Academicas
Published: Nov 18 2024
Pages: 72
Weight: 0.26
Height: 0.17 Width: 6.00 Depth: 9.00
Language: Portuguese
Este livro explora as estratégias de marketing polÃtico empregadas pelo partido FRELIMO na cidade de Maputo, com o objectivo de avaliar sua eficácia na atracção e fidelização de simpatizantes. A FRELIMO, sendo o primeiro partido polÃtico de Moçambique e no poder há mais de quatro décadas, constitui o foco do estudo. O perÃodo de análise abrangeu de Setembro de 2018 a Outubro de 2019, utilizando uma abordagem metodológica que combinou métodos qualitativos e quantitativos.
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