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MedialinguÃstica. Introdução
Paperback
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ISBN10: 6209462111
ISBN13: 9786209462115
Publisher: Edicoes Nosso Conhecimento
Published: Jan 19 2026
Pages: 228
Weight: 0.68
Height: 0.52 Width: 6.00 Depth: 9.00
Language: Portuguese
ISBN13: 9786209462115
Publisher: Edicoes Nosso Conhecimento
Published: Jan 19 2026
Pages: 228
Weight: 0.68
Height: 0.52 Width: 6.00 Depth: 9.00
Language: Portuguese
Vejo a linguÃstica mediática como uma subdisciplina da linguÃstica, mas imanentemente ligada aos estudos mediáticos e à cultura. Assim, este é um projeto interdisciplinar, polimetodológico, claramente aberto a múltiplas vias de investigação. Tal abordagem decorre da polissemia, da multidimensionalidade e até da hibridização do panorama cultural e comunicacional contemporâneo. A polifonia da comunicação mediática exige naturalmente a polifonia dos procedimentos de investigação. Considero a linguagem não apenas como um sistema de signos (léxico e gramática), mas acima de tudo como um elemento das estruturas cognitivas, cujo funcionamento depende de contextos externos, especialmente da cultura, e hoje em dia, acima de tudo, da cultura mediática. Ao investigar a camada linguÃstica da mensagem mediática, é necessário considerá-la sempre no contexto dos sinais caracterÃsticos desse meio de comunicação, bem como em relação a outros sistemas semióticos que compõem o significado de um texto especÃfico. Uma vez que cada meio de comunicação apresenta o conteúdo linguÃstico de uma forma caracterÃstica, ou mais precisamente, da ideologia que representa.
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