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O mercado da arte inteligente Produtos do mundo da arte contemporânea
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ISBN10: 6207856368
ISBN13: 9786207856367
Publisher: Edicoes Nosso Conhecimento
Published: Jul 22 2024
Pages: 52
Weight: 0.20
Height: 0.12 Width: 6.00 Depth: 9.00
Language: Portuguese
ISBN13: 9786207856367
Publisher: Edicoes Nosso Conhecimento
Published: Jul 22 2024
Pages: 52
Weight: 0.20
Height: 0.12 Width: 6.00 Depth: 9.00
Language: Portuguese
O poder do mercado de arte inteligente tem a ambição de vender arte, através de uma colaboração cruzada que tipicamente transfere o valor da exposição entre a arte contemporânea e o consumo de massas. Aconteceu de forma agressiva no MOCA, no parque industrial cultural e criativo, nas galerias, em sÃtios significativos, etc. Este processo assenta na literatura e o estudo de casos reforçará a perspetiva de produção de arte inteligente associada ao auto-marketing do artista contemporâneo, We-media, Artista como marca. A análise dos códigos da arte no âmbito de um sistema de significado semiótico visa abordar a forma como o valor simbólico e o valor económico da arte contemporânea estão associados entre si. Também quebrou alguma perspetiva do sabor ossificado da arte ao identificar a procura de publicidade na expansão da produção de obras de arte e de uma forma mais ampla. No entanto, a arte inteligente tem vindo a aumentar a atenção para a criação de uma nova lógica de comércio e avaliação.
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