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Transmissão multiplataforma: uma abordagem de estudo de caso
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ISBN10: 6209312047
ISBN13: 9786209312045
Publisher: Edicoes Nosso Conhecimento
Published: Nov 30 2025
Pages: 132
Weight: 0.41
Height: 0.31 Width: 6.00 Depth: 9.00
Language: Portuguese
ISBN13: 9786209312045
Publisher: Edicoes Nosso Conhecimento
Published: Nov 30 2025
Pages: 132
Weight: 0.41
Height: 0.31 Width: 6.00 Depth: 9.00
Language: Portuguese
A transmissão televisiva multiplataforma surgiu como resultado do desenvolvimento da convergência, em que o conteúdo televisivo passa por vários canais de comunicação e é processado e redesenhado para e pelo público. A transição para plataformas digitais significa que os conteúdos podem circular e ser transmitidos por inúmeras vias. A adoção de tecnologias digitais partilhadas teve impacto no conteúdo, na transmissão e nas estratégias operacionais e corporativas das estações de televisão na Nigéria. A audiência televisiva está a diminuir cada vez mais devido ao uso de meios relacionados com computadores, especialmente entre os jovens nigerianos. Este livro centra-se nos novos paradigmas que alteraram os processos de produção e distribuição, exemplificados por duas estações. Analisa a migração da televisão convencional para estratégias multiplataforma e questiona se isso torna a entrega de conteúdos mais dispendiosa ou facilita uma maior eficiência. Proporciona uma compreensão de como as estratégias de distribuição multiplataforma permitem às estações de televisão maximizar os recursos para satisfazer as exigências do público. Deve ser útil para proprietários de meios de comunicação social, emissoras, profissionais dos novos meios de comunicação social e aqueles que se interessam pela tecnologia por trás de um aumento exponencial na acessibilidade dos conteúdos.
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