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Utilização de novos fenómenos linguÃsticos na comunicação empresarial russa
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ISBN10: 6203895776
ISBN13: 9786203895773
Publisher: Edicoes Nosso Conhecimento
Published: Apr 22 2025
Pages: 140
Weight: 0.43
Height: 0.33 Width: 6.00 Depth: 9.00
Language: Portuguese
ISBN13: 9786203895773
Publisher: Edicoes Nosso Conhecimento
Published: Apr 22 2025
Pages: 140
Weight: 0.43
Height: 0.33 Width: 6.00 Depth: 9.00
Language: Portuguese
A lÃngua russa na comunicação empresarial é demasiado colorida por várias expressões de calão e estrangeiras, especialmente no que diz respeito ao volume de anglicismos. Por um lado, estas palavras da moda dão uma sonoridade moderna, mas, por outro lado, levantam a questão dos limites e das normas de utilização do calão empresarial e das palavras estrangeiras. Através de recortes de entrevistas e artigos da imprensa de negócios, serão apresentadas provas de sucesso da riqueza do vocabulário empresarial, tanto nas comunicações extra-empresariais como inter-empresariais entre empresários. Através da análise de termos e expressões emblemáticos, são exploradas as palavras comerciais emprestadas no inÃcio do século XXI, bem como as perspectivas e dificuldades associadas à sua utilização.
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