• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Power of Customer Misbehavior: Drive Growth and Innovation by Learning from Your Customers

The Power of Customer Misbehavior: Drive Growth and Innovation by Learning from Your Customers

Paperback

Business GeneralInvesting & FinanceMarketing

ISBN10: 1349467790
ISBN13: 9781349467792
Publisher: Palgrave MacMillan
Published: Jan 1 2014
Pages: 192
Weight: 0.53
Height: 0.43 Width: 5.50 Depth: 8.50
Language: English
To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.

1 different editions

Also available

Also in

Investing & Finance