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Presidential Campaigns in the Age of Social Media: Clinton and Trump
Hardcover
General Political ScienceUnited States Politics
ISBN13: 9781433168222
Publisher: Peter Lang Us
Published: Dec 17 2019
Pages: 170
Weight: 0.80
Height: 0.60 Width: 6.20 Depth: 9.70
Language: English
This book offers content analyses of the 2016 presidential candidate campaign messages from the primary and the general election. The chapters examine both new (Twitter, Facebook) and traditional (TV spots, debates, speeches) media employed in this contest. This allows comparison of campaign phases (primary versus general), candidates (Republican primary and Democratic primary candidates; general election candidates), and message forms. The results are compared with data from analyses of previous presidential campaigns.
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