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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Psychology of the Asian Consumer

The Psychology of the Asian Consumer

Schmitt, Bernd
Lee, Leonard

Hardcover

Investing & FinanceMarketing

ISBN10: 076564455X
ISBN13: 9780765644558
Publisher: Routledge
Published: Oct 27 2014
Pages: 174
Weight: 0.85
Height: 0.60 Width: 6.20 Depth: 9.10
Language: English
Why is it important to conduct research on the psychology of the Asian consumer? What research themes have already emerged? What are the relevant theories and practical applications based on this research? These are some of the questions and issues addressed in this unique book. With chapters written by experts in their field, The Psychology of the Asian Consumer highlights how consumer psychology can contribute to an understanding of Asian consumer behaviour and is especially timely in light of today's global economy and its focus on the Pacific Rim. Chapters are organised around the key concepts of theory and culture and include numerous case studies and practical applications. The book focuses on research summaries that provide readers with important, need-to-know information.

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