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Python for Marketing Research and Analytics

Python for Marketing Research and Analytics

Paperback

Business GeneralApplicationsGeneral Sociology

ISBN10: 3030497224
ISBN13: 9783030497224
Publisher: Springer Nature
Published: Nov 3 2021
Pages: 272
Weight: 1.43
Height: 0.60 Width: 8.25 Depth: 11.00
Language: English
Part I: Basics of Python.- Chapter 1: Welcome to Python.- Chapter 2: The Python Language.- Part II Fundamentals of Data Analysis.- Chapter 3: Describing Data.- Chapter 4: Relationships Between Continuous Variables.- Chapter 5: Comparing Groups: Tables and Visualizations.- Chapter 6: Comparing Groups: Statistical Tests.- Chapter 7: Identifying Drivers of Outcomes: Linear Models.- Chapter 8: Additional Linear Modeling Topics.- Part III Advanced data analysis.- Chapter 9: Reducing Data Complexity.- Chapter 10: Segmentation: Unsupervised Clustering Methods for Exploring Subpopulations.- Chapter 11: Classification: Assigning observations to known categories.- Chapter 12: Conclusion.- Index.

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