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Political Marketing: A Comparative Perspective
Paperback
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ISBN10: 0719068711
ISBN13: 9780719068713
Publisher: Manchester Univ Pr
Published: May 26 2005
Pages: 256
Weight: 0.90
Height: 0.77 Width: 6.28 Depth: 9.24
Language: English
ISBN13: 9780719068713
Publisher: Manchester Univ Pr
Published: May 26 2005
Pages: 256
Weight: 0.90
Height: 0.77 Width: 6.28 Depth: 9.24
Language: English
The book shows how political marketing - the design of government by focus groups and polls - spearheaded by Blair in the UK and Clinton in the US has spread round the world to countries as diverse as Brazil as well as New Zealand and Germany.
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