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Politics, Propaganda, and Public Health: A Case Study in Health Communication and Public Trust

Politics, Propaganda, and Public Health: A Case Study in Health Communication and Public Trust

Hardcover

Series: Lexington Studies in Health Communication

AccountingPublic HealthGeneral Reference

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ISBN10: 1498552994
ISBN13: 9781498552998
Publisher: Lexington Books
Published: Apr 30 2018
Pages: 186
Weight: 1.00
Height: 0.80 Width: 6.20 Depth: 9.10
Language: English
This book uses multiple methods to consider flaws in the current regulation of direct-to-consumer advertising, using Merck's launch of Gardasil as a primary case study. It offers a specific way forward for both regulators of Big Pharma as well as scholars of mass communication.

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